Known worldwide as a fairytale city for its magnificent architecture and luxurious canals, the Flemish city of Bruges attracts millions of tourists every year. But the city is much more than a tourist destination.

From the 15th century, when Bruges was one of Europe’s most important commercial centres, with ships from Genova and from all over the world arriving with spices and other products, to the 21st century, the city has always been innovative, with a globally oriented mercantile spirit.

“Innovation is part of our city’s DNA,” says Lut Laleman, Head of the Department of Employability and Economics of the City of Bruges.