Urban traffic management is a challenge for cities across Europe. Even though the number of road accidents all over the continent has been declining — last year, 4,000 fewer people died on European roads, according to the European Commission, bringing the total number of deaths to 18,800 – the figure nevertheless continues to alarm authorities and mobilise them to find solutions.
That’s why in several cities, creative ways to reduce road accidents are being tested. They do so by forcing drivers and cyclists to reduce their speed and respect pedestrians. And particularly with the ease of COVID-19 restrictions, the concern is that numbers might rise once again as more people return to the roads, either to travel or to commute to and from work.
One such solution is 3D zebra crossings, a novelty designed to force drivers to reassess their speed.